YouTube Red's Increase in Watch Time

I don't think there's anybody whose channels like, you know what? YouTube Red longer videos. I just don't think that it shows up in the data that there's a strong enough incentive to actually do that. Now, there may be some cargo culting where everybody thinks this is the thing that happens and so they're making longer videos because they think it matters. But like my spreadsheet say no, that if you're doing this for revenue reasons, it's probably not a good enough reason to justify the additional length of the video. And so that's why the percentage doesn't seem to matter very much.