Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
SportsPro Podcast
Investing in Women's Sport
The brands who invest in men's sport are looking for eyeballs. But then you have the brands who are investing in women's sport. They're measuring differently like you said it's about the stuff that's not always measurable, such as staff engagement or recruitment. There's lots of things that go behind it and I think there's a lot more thought going into the investment from a brand's perspective.
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