The Brand Awareness Adds

Getting any reach organic has gone down on facebook, on am, on really every platform. Most of the time, it takes seven to ten touch points with you before somebody actually becomes a paying customer. Now that organic reach is lower, and you can't just post and get people to see that post. You have to put adspen behind it. And then the benefit is that adspen is actually really inexpensive. So that allows you to create retargeting audiences that you can send to, for example, a webenar.