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PLM 714 : Product Launch Formula: How To Launch Your Product Online | Jeff Walker

The Project Life Mastery Podcast

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How to Build a Successful Pre Launch Campaign?

In the pre launch there's typically three pieces of content, and the first piece s what we call the opportunity or the journey. This is where your your basiy teaching people that there's an opportunity they can change their lives. And so whatever you'r selling as an information product, there is this unity for some o to changed their lives. They have an opportunity to learn how to play guitar. They have chance to meditate. They have opportunity to find the love of their life. You know ive been through this experience of putting something out there. I wrote a a book. It took me a year to write it, and nobody bought it. So i think this is such

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