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#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol)
LEVELS – A Whole New Level
Levels
Levels could actually come with almost any product, and i think people would buy it. There's so much trust built into the brand from the way ta you guys have done marketing. I think what you guys are doing that most companies don't think about is your taking this l t b first approach. You can probably go in your news letter platform right now and pretty much predict who is going to be your highest l t v customers based on data of open rates and clicks. To me, that's actually growth marketing.
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