21min chapter

Marketing Secrets with Russell Brunson cover image

Rapid-Fire Strategy Session: 24 Q&As in One Hour

Marketing Secrets with Russell Brunson

CHAPTER

Building Engagement Through Community and Strategy

This chapter explores the development of an online community platform aimed at enhancing participant engagement and creating upselling opportunities. The discussion covers effective marketing strategies for skill-based instruction, the implementation of webinars, and pricing methods for scaling niche businesses. Additionally, the speakers share insights on transitioning services into scalable programs and the importance of storytelling in converting free consumers into paying customers.

00:00

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