EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising industry can turn dumb measurement into smart measurement
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The Procrastination of Privacy Regulation
Andrew Keen: I think there was this sort of, you know, disbelief that it was going to go through. He says the industry as a whole had a lot of lead time to try to figure out how they were going to comply with new privacy rules. But now he thinks people should be allowed by regulators to show better value for their data. The ad tech world is all keyed on some personal information and user level data which allows them to essentially have a record of who did what, when do they convert?
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