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Ulta buys Space NK and Cassey Ho talks fighting dupes

The Modern Retail Podcast

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The Quirky Intersection of Scent, Nostalgia, and Intellectual Property

This chapter explores Hasbro's trademark of the iconic Play-Doh scent and its nostalgic significance. It also examines the challenges companies face in securing intellectual property protection for intangible elements like fragrances and designs.

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