#163 A Tactical Presales Guide to Prepare for a Powerful Demo
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers
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Is There a Better Story Than the Yet Customers Think They're Going to Like That?
"There's no better story than the yet customers think they're going to like that feature," he says. "If you think long term, being truthful and laying out the prosin consfi for your customers will win you more deals." He has worked with a lot of great engineers but one who was 'horrible'
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