How Hypergrowth Companies "Run Revenue" with Clari's Kyle Coleman
Operations with Sean Lane
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What Is the Difference Between Forecasting and Forecasting?
A lot of companies sort of unfortunately think of forecasting as this kind of basic process where you're just rolling up a spreadsheet. And that is not what forecasting is. It's an analytical exercise. It's art and it's science. It requires a really firm understanding of where you've been, but also where you are in order to predict where you're going. That 13 week cadence is critical to having a trustworthy forecast.
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