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How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
Marketing Against The Grain
Spanx and Peloton Are Leaders in Shape Where
When you market the category with what we call a point of view that is centered on a radically different problem by evangelizing the problem in the context of what matters to customers, the world assumes you're the leader. And this is why it works. Everyone else competes for demand. Sarah Blakely refused to have it called a girdle. She wouldn't be the largest self made female billionaire in the history of the United States had she done that.
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