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17min chapter
Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)
Mobile Dev Memo Podcast
Navigating Incrementality in Advertising
This chapter explores the tactical aspects of incrementality optimization in marketing, focusing on various objectives such as purchases and registrations. It discusses the evolving landscape of advertising strategies, highlighting the integration of third-party analytics and the implications of automating campaign management with generative AI. The chapter also addresses the challenges faced by advertisers and emphasizes the importance of thorough testing for new features aimed at enhancing engagement and performance.
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