6min chapter

The Renegade Lawyer Podcast cover image

Ben and Dan Kennedy talk trust based marketing for lawyers

The Renegade Lawyer Podcast

CHAPTER

The Power of Trust-Based Marketing

People are really looking for human connection therefore they respond to human interest stories you will almost always gain ground with somebody a stranger. When an attorney sets out now to remake their positioning in their presentation to a marketplace it's very important they come at it from how real people really get to trust not from what they have on the shelf on the wall in their resume drawer. The critical elements of success for most professionals are not the deliverables but being in the day in kennedy business and therefore it's not a matter of too much work or not enough time this is the business you're in.

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