We were like, how jank is this that we have to stand in the back of the classroom to understand what's going on? We should be able to figure this out in a web analytics tool. And it turns out that's a really tough market. Super competitive. I think it's a little bit of like a honey pot idea. A lot of technical founders kind of find it interesting and sort of migrate towards it. It's not actually a great business nor a big market.

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