Dave Trott on beating creative blindness (live from IAB Leadership Summit)
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The Role of Reductive Process Thinking in Creativity
In his new book, The Mosquito Bomber, Dave Haines talks about how the RAF became best in its field by having a reductive process thinking rather than an additive one. He says Churchill said we don't have as much creativity as other sides so we need corkscrew thinkers and military is a good place to look. More of Dave after the break.
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