The Impact of Baby Shark Collaboration on Brawl Stars

The chapter discusses a marketing campaign involving the game Brawl Stars that utilized the popular children's song 'Baby Shark' on April Fool's Day, analyzing its success in increasing revenue and praising the creative execution. It also explores the potential of expanding the game's reach through physical merchandise and transmedia projects. The conversation delves into the challenges and importance of maintaining high-quality merchandise in the toy market, highlighting the balance between visual quality and affordability.