iilo: I think we can maybe add a little more a fuel to that, move away from advertising, a torrid subscription funded than that will naturally re it could also actually become part of a sort of e s g, your sort of environment social governance model. Es g, probably shouldn't penalize companies for being advertising, iilo. But i could p you could penalizing companies for having too much vague news, or too much unvarness, or too many, or tooMany consumer complaints, or something like that. We're geting some questions in which are brilliant. Thanks so much. A kifu, about your book. The use of digital platforms, particularly

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