Masters of MEDDICC - Cliff Dorsey - 23+ years of enterprise sales leadership experience - Episode #2
MASTERS OF MEDDICC
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Consistency and Fundamentals
The chapter explores the consistency of the sales playbook when transitioning to new organizations, emphasizing the importance of a consistent approach and discussing the trifecta of pipeline generation, value selling methodology, and MEDDICC. It also focuses on the concept of MediC as a buying process and the challenges of selling to multiple stakeholders.
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