Mark Moss on Fatal AI and An Economic Crash Ahead
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YouTube's Role in Marketing & Building Relationships
The chapter explores the significance of YouTube as a pivotal platform for content visibility and engagement, emphasizing its role in growing social media following and diversifying marketing touchpoints. It discusses a comprehensive approach to marketing, combining lead gen, SEO, paid ads, and content testing with an organic audience before investing in ads. The speaker shares personal experiences of navigating financial challenges, leveraging relationship capital in business, and highlighting the importance of networking and content creation in building beneficial connections across industries.
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