What Does Technology Want?

The amish are not actually anti technology. What they do is appoint a person to check out new technology and see if it will lead to happier days, happier months and happier lives. The reason that the amash keep a telephone a hundred yards from the house, in a little shack all by itself, is that's exactly right distance to have a phone for certain purposes,. But far enough away that you're not going to use it to separate yourself from the family that actually brings you pleasure. So when we think about technology and marketing, the question we need to ask ourselves is, what does technology want? And what they probably don't want is our long term happiness. We'll be back