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The Importance of Purpose in Branding
"Sometimes you need to think outside the box of what can you do even if that sometimes means well if i'm placing my products um in this specific niche but i can repurpose it into a sub niche," he says. "I actually can find a way to really really stand out there on a branding level and it's you know good enough demand sometimes you're going to then change the purpose of your products or companies"