Being Contrarian Creates a Uniqueness

In new zealand, no indian restaurant has one restaurant of the year even once. Indian restaurants are often lower priced. Theyare seen is a place for cheaper, if not price meal. Cassia broke their model by being contrarian in nature and not by offering the standard fare of sagpani or roganjoshan. Instead, they highlighted the street food of mumbai, the humble panipuri,. And so you can do both. You can be contrarian and a bit alike as well. It's also important to note that they didn't reject the existing method of dining either. The road to contrarian ideas can be incredibly frustrating and possibly lead to dead ends.