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A Spark in the Chill

Wake Up to Money

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Navigating Economic Challenges and Cybersecurity in Retail

This chapter addresses the government's struggle to promote private sector growth while managing public sentiment and market realities. It highlights the importance of cybersecurity for retailers following a prominent company's recent cyberattack, as well as the implications of tariffs and international trade on U.S. businesses. The discussion also touches on how environmental factors and consumer behavior shape the retail market, illustrating the complex landscape companies must navigate.

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