Architecture From Web Sites - What Are We Doing to Enable Her to Contribute?

Architects are often accused of giving away their work for free. But says that's a 'dangerous way to think' and should be focused on what architects can control, such as how they present themselves in the world. Says architecture from web sites does not do a good job of explaining what firm does well or value it provides. He also believes there is a long standing tradition of thinking your work will speak for itself - but if we're just looking at pictures, that doesn't really tell us much about what architect did.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app