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When I Built 4 Businesses in a Row | Ep 499
The Game w/ Alex Hormozi
Build a Software Company - I Made That Mistake
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I used the exact same development shop to make the software for Allen. I should have just brought it in house and had a CTO. You need someone who has skin in the game otherwise, so this is for all entrepreneurs. We first started working with small business owners that they didn't get leads for themselves even though we solved their problem. Then we white labeled it as lead gen based because they would use it as their own company. That allowed them to switch from a recurring revenue model to a paper show model.
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