I was talking about skateboarding and counter-shaking all that, and I was like 12 or 15. Then my obsession really, like 21 became of like, business. So it was a broad obsession. And then what changed and iterated inside of that was the type of business in the niche,. What I was selling and what I was good at, and how I actually did business. Business overall is like an obsession, but then within that obsession you've got other decisions. Got it? OK. Partly promoting.

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