Navigating Unstructured Data in Analytics

Today’s guest is Jiaxi Zhu, Head of Analytics & Insights at Google. Jiaxi joins Emerj Editorial Director Matthew DeMello to explore how enterprises can strengthen data security and governance as customer analytics increasingly relies on both structured and unstructured data. As organizations expand their use of sources like call transcripts, social media posts, and third-party platforms, traditional data protection models are no longer sufficient. Jiaxi explains how modernizing data governance with comprehensive data dictionaries and metadata management is essential for understanding data lineage and ensuring compliance. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business’ podcast!