#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.
Dave and Sylvia cover:
- How AI is reshaping marketing roles and enabling smaller, more efficient teams
- Strategies for internal marketing that align and energize cross-functional teams
- Product launches and creative campaigns for brand-driven growth
Timestamps
- (00:00) - - Intro to Sylvia
- (04:57) - - From Marketing Hire to CMO
- (09:42) - - Understanding Equity and Financial Outcomes
- (12:24) - - Wealth and Career Growth
- (15:04) - - Why It’s Important to Have a Clear Career Narrative
- (19:56) - - Mastering Storytelling in Team Meetings
- (23:14) - - How to Engage Your Team
- (23:50) - - Leveraging Feedback Loops to Build a Successful Team
- (31:06) - - AI Is Enabling Smaller, More Efficient Teams
- (34:49) - - AI’s Impact on Marketing
- (37:49) - - How Kandji Is Expanding Their Team
- (40:40) - - Achieving 10x Growth Through Product-Led Strategies
- (44:20) - - Leveraging Competitor and Apple-Specific Keywords
- (47:44) - - Minimizing Hiring Risk: Test Roles First
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