
How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand
Shopify Masters
00:00
Investing
I think one theme that i really love about our conversation is how confident and also right you are about certain pivots, like initially saying that you wanted your own coffee made and produced. And also really having that really confident choice in investors. I've got some big decisions wrong over the years. The worst thing an ontreponan can be is indecisive and lacking in direction. You need to have courage in your convictions, and a srong sense of belief. Even though you won't always get it right, if you don't believe your own decisions, no one else will. It's not just that one time financial injection. People forget that, ok? Someone cuts a cheq
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