2min chapter

The Prof G Pod with Scott Galloway cover image

State of Banking, Media, and AI — with Andrew Ross Sorkin

The Prof G Pod with Scott Galloway

CHAPTER

How to Be an Influencer at a Young Age

The consumer who's getting all the content they want for 12 bucks a month and it's called Netflix or isn't even paying for it refuses to watch Jimmy Kimmel or Joey Bagadonuts at midnight. Young people don't want that shit. They're not willing to watch ads for someone to tell okay jokes about the events that day. The consumer has decided to opt out of the ecosystem that supported these writers. That is what the writers are up against, a tsunami of human capital that is washed over the media landscape in the form of 8.5 million talented creators.

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