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PLG False Starts with Leah Tharin

ProductLed Podcast

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The Importance of Product Growth in the Digital Age

In 2002, I founded a company with my father. It was about licensing photographers in Switzerland where I live to produce pictures for the digital age as it is coming up about Switzerland. But we never really understood what people want from pictures. We did not see this for about four years and dumped money into it. If I had the knowledge and insight that I have now,. then I would have tried to pivot the business relatively fast just simply because I know not to trust my intuition.

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