#26 App attribution for dummies, and web analysts (with Derek Ooi)
The Measure Pod
00:00
Is the Skat Network a Data Driven Attribution?
With the skad network, does that still give you the same level of granularity that you had? It is reduced. That the m m ps are trying their best to provide as accurate data as possible from the skt network. But coming back to your question, it is reduced. And in terms of granularity, actually, weuav ask what you can only get only up to the campaign level and you cannot really go deeper into the cretif.
Play episode from 23:13
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