
The Grand Opening (E)
Akimbo: A Podcast from Seth Godin
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We don't do any outbound marketing promotion or hype. We're going to make the best thing that we know how to make, and wait for people to tell others. There was a little tiny restaurant in the east village of manhattan years ago called momo fuco. How did jill greenberg get there? She didn't get there by being picked by somebody to push her to the masses. The goal is not the flintstones or the brady bunch or the bever hill billies. It's to go to the fringe, to the edge, to the people who are listening,. To invite them in and to tell them something that they didn't know before.
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