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E168 - Barry Hearn: 10 life lessons that made me a multi-millionaire
The High Performance Podcast
Don't Tell the Truth, You're Not Famous
If you're good, admit it. If you're great, shout it from the rooftops. Number nine on your list for life is avoid being a secret. So many great sportsmen have gone under the radar. Take Errogram, Bonnagram, one of the greatest middleweights of all time. He didn't have a style that was particularly attractive commercially and no one wanted to fight him because he was so good. But if you're not famous, you're never going to maximise your commercial earnings. I used to wear a white suit to work every now and again. And people used to go potty but everyone knew who I was. They wouldn't have known me otherwise
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