Positioning with April Dunford cover image

From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

Positioning with April Dunford

CHAPTER

Mastering Product Marketing Strategies

This chapter explores the essential roles and responsibilities of product marketing, emphasizing the need for product marketers to understand their customers, market, and product. It highlights the importance of tailored marketing strategies based on company size and growth approach, as well as the complex dynamics of product launches. The discussion also offers insights into the challenges of building product marketing teams and the significance of a strategic approach to audience engagement in successful product launches.

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