
S18 E2: Done Right, Regret Makes Us Better (Daniel Pink)
The Next Big Idea Daily
00:00
The Counterfactuals of Regret
CNN's John Sutter says regret is built entirely on counterfactual thinking. Counterfactuals are when our brains imagine a set of facts that run counter to what actually happened. Upward counterfactuals make us feel worse, but if we treat them right, they make us do better. Tomorrow Dan will share his research about the four types of regret and how knowing what you regret teaches you what you value.
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