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3 Reinforced Lessons From Hanging w/ Ben Francis (Gymshark) | Ep 793

The Game with Alex Hormozi

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The Long Game of Brand Building: Lessons from New Balance's Turnaround

This chapter discusses common misconceptions among entrepreneurs regarding timelines for achieving goals and emphasizes the importance of brand building over transactional business practices. Using New Balance as a case study, it illustrates how investing in a strong brand leads to lasting engagement, loyalty, and market resurgence, contrary to the pursuit of immediate results.

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