AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Long Game of Brand Building: Lessons from New Balance's Turnaround
This chapter discusses common misconceptions among entrepreneurs regarding timelines for achieving goals and emphasizes the importance of brand building over transactional business practices. Using New Balance as a case study, it illustrates how investing in a strong brand leads to lasting engagement, loyalty, and market resurgence, contrary to the pursuit of immediate results.