How to Increase Your Marketing Coverage During a Recession

We are targeting probably 20 times more people today than we were six months ago. We use a call-room called easy button leads and it allows us to get our lead cost down below $30 per appointment which is you know in direct mail it was costing us around two to three thousand dollars per deal. Bo Palazzola has just grown this huge business and I love so many the tactics that he talked about when he was trying to just rub shoulders and learn from other agents. He worked hard by design to build this giant giant business but everyone can do it here's his advice for somebody who isn't a real estate agent yet.