Selling to the C-Suite with Mark Hunter
Outbound Squad
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Harnessing Customer Stories in Sales
This chapter delves into the significance of customer stories as a tool for building credibility and trust in sales. It discusses strategies for capturing success narratives and highlights the importance of engaging multiple stakeholders during the decision-making process to avoid the pitfalls of relying on a single contact. Additionally, the chapter provides insights on efficiently assessing leads and maintaining a productive sales pipeline.
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