I Don't Want to Proofread My Own Content

"We've programmed our minds to think that even though we don't think it's that good, we've optimized the crap out of it," he says. "It's just an amalgamation of the other seven articles that they also like popped up on Google for the thing that they searched for" If you can stack and like over and over and over again consistently deliver someone's favorite piece of content, you become a brand where it's like, I want to buy their swag because these guys get me."