The Evolution of Alexa

I feel like what we saw with Alexa was an interesting evolution and a very significant evolution of what we're doing, but it was almost like that was the evolution of websites to mobile. We were basically tuning it into a new paradigm. I think the merchandisers will never allow images to go away because they are powerful and what they care about is conversions ultimately. It makes me wonder now going forward, what if everything is just created? Like you go to a website and images exist for two seconds and then it never exists again. That can go one or two ways. It goes for the better.