Paws and Marketing Innovations

In this chapter, the speakers share their experiences with pets, particularly focusing on an energetic lab named Coco, while discussing the diverse offerings of Mars Pet Nutrition. They reflect on the evolution of marketing strategies from traditional methods like direct mail to modern digital approaches, highlighting the importance of adapting to new consumer data and communication processes. Additionally, the chapter addresses the sensitive topic of personalizing marketing efforts after a pet's death, emphasizing the need for compassion in customer relations.