The Wild (and Terrible) Legacy 4Loko Left Behind | Corporate Casket
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The Rise and Fall of for Loco
For loco was the drink that defined a generation, especially if you lived in New York City. The founders Jason Freeman and Jeff Wright were inspired by Red Bull and vodka when they created fusion projects. They made about $4.5 million in 2008, then increased their revenue 10-fold in 2009 to about $45 million. Buy a stick in store or at liquidiv.com with the code podcast for 20% off your order.
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