The Importance of Personality in Product Design

Dan: It's interesting when a company can be so heavy on the engineering, the like deep levels of engineering. But then have this friendly exterior that is like the culture of that? Dan: I don't know how that happens. Microsoft learned that that's worth it; they've thus invested in it and they're doing that. The reason why he ultimately left Apple is the technology pushed him out because there isn't much space to play anymore.