How to Make Content Marketing Work for You

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It's always good to make plans, but I always recommend that you write those plans in pencil. Because there's a good chance that something may come up down the road and you want to try to be responsive to your audience. The best content marketing is responding to your audience members. Your audience members may shift a little bit over time, right? The kinds of issues they're dealing with may shift.

Pamela Wilson is an online educator, author, keynote speaker + founder of BIG Brand System. She is former Executive VP of Educational Content at Rainmaker Digital, publishers of Copyblogger. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand and has helped local, national, and international clients communicate their messages effectively during her 30+ year career.

She has been on the show previously talking about systems, processes and collaboration. This time she is back to talk about her new book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish.

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