How to Control Your Kids, Isn't It?

In this episode of Better Thinking, Nesh Nikolic speaks with Adam Ferrier about behavioural economics and the role of consumer psychology.

Adam Ferrier is a consumer psychologist and the global chief strategy officer and partner at independent agency Cummins & Partners. Adam is a regular commentator on consumer behaviour on TV and radio, including a regular spot on ABC’s Gruen series. 

Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics.

Adam is the author of The Advertising Effect and part of The Australian Creatives’ Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio.

A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics.

He is also chair of the APS consumer psychology interest group. His book, The Advertising Effect: How to Change Behaviour, was published in 2014.

Episode link at https://neshnikolic.com/podcast/adam-ferrier 

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