The Importance of Player Housing in UO

Housing is something that we realized in UO was going to be so important. We've worked very hard to find a paradigm where we could still put the player housing in the core, clustered tightly around places where people are going to need to congregate for crafting and plot development. And we think we've got that now with Shroud of the Avatar. But one of the side effects is real estate like in Ultimondline is very valuable. So if you really want to buy real estate that's on the high traffic area in the most popular places, that will probably cost you real money or at least a lot of game gold from player to player transactions.