What Do I Want in the Hearts and Minds of My People?

A study from docto valery good at michigan state university, and she studied salespeople in the financial sector. She found that sellers who had this sense of higher purpose, who wanted to make a difference, out sold the sellers who were just focused on targets and quotas. And so that's where we have to harness inside a company. The numbers are derivative. That's the result of the way your people have interacted with the market. How you interact with customers is a direct result of what they are thinking about. You've got to go up stream and what do i want in the hearts and minds of my people? And if all you have in the heart and minds of your