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172 | Joe Polish | What’s In It For Them? 9 Genius Networking Principles To Get What You Want By Helping Others Get What They Want

The Greatness Machine

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Was It for Small to Medium Business Marketing and Growth?

It started out just for carpet cleaners. And then I licensed my marketing stuff to other industries. One of the first ones was a guy named Dan Benemos who actually built the largest independent pharmacy owners group back in the 90s. He ended up selling that company for, you know, I think $35 million. Then ultimately it wasn't until I did a, for almost 10 years, I did nothing but niche specific training.

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