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724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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Intro

This chapter delves into the 30-year journey of personalization in marketing, from early customer data utilization to the transformative impact of the internet. The speakers also examine how technological advancements, particularly AI, have revolutionized personalized marketing strategies.

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